Trending | Western Gothic

Left to right: 'Afternoon Delight' Lace Dress by Wendy Nichol, Horse Ears by Nick Jaicomo, and Magical Montana Morning by Bryn Sanders

Iconic cowboy staples meet moody Victorian motifs in this romantic and daring take on early Americana style. "Expect to see Gen Z and Boomers DIY in style with sultry touches, such as dark fringe and even darker paint," declares Pinterest in their 2024 trend forecast. Saddle up for a journey into the bold and the beautiful.

Horse Ears by NICK JAICOMO

Lace by ROSE BRANCOVICH

The Mirage - Black, $149, Lack of Color

Translucent by ROSE BRANCOVICH

From the Dust by NICK JAICOMO

Yosemite by HOPE BAINBRIDGE

The Raven by INGRID BEDDOES

DUNCAN 4X COWBOY HAT, $160, Stetson

Queen Anne's Lace No. 10 by ELIZABETH BECKER

Purple Berries | Colourful nature by AIMEE GILES

White Spirit II by INGRID BEDDOES

Black Beauty by KATHRYN BARNARD

Circle of flowers by ROSE BRANCOVICH

Stivali Unstoppable Cowboy Boots, $275, Anthropologie

magical montana morning by Bryn Sanders