Trending | Digital Lavender
Square-Neck Tiered Babydoll Dress by Anthropologie, Abstract Lavender by Talitha McQueen, and Lilting, Softly by KT Smail.
Named 2023's 'Color of the Year' by trend forecasting agency WSGN and its sister company Coloro, “digital lavender” began a couple years ago as an online craze and quickly worked its way from the digital realm to the forefront of every fashionista's wardrobe. “[When] we first forecast digital lavender back in 2021, purple was one of the fastest rising colors year over year on the Autumn/Winter 21/22 catwalk shows, with cooler levels of purple like digital lavender up 55 percent year over year,” says WSGN color strategist Clare Smith in a recent interview with Marie Claire. The color continued to rise in popularity, with a whopping 61.6% increase in frequency on the runways in the Spring/Summer 23 collections. Smith went on to note that digital lavender is "a shade that poses that much-needed cautious optimism and escapism that people are craving post-pandemic and even in times of budget crunch; it is imaginative and creative but also speaks of serenity and balance."
Our artists have been equally drawn to the serene hue, with new works arriving weekly. Below are a few of our favorites.
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